How to Make Sure Tools Don’t Get in the Way of Your Strategy.
Greg Satell, a journalist who often writes about the intersection of media, marketing and advertising, notes that “Life for marketers used to be simpler.” With limited communications channels, it was...
View ArticleMy So-Called Advertising Life in Account Service
I was participating in a bicycle rally a while back, and near the end of the ride I struck up a conversation with another cyclist. Not knowing each other prior to the ride, we small-talked and...
View ArticleThree Strategies for Representing Your Brand to the Media
Your brand image matters, whether you’re a part of an established business or in the beginning phases of a start-up company. Your image is what attracts employees and can either make or break your...
View ArticleMan Versus Machine: Automation and Technology Don’t Trump Human Expertise
Everywhere I’ve turned in the last few months, marketing tools seem to be there. From client conversations to sales pitches to public relations and Web content, they seem to be everywhere. And they’re...
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Advocacy for Your Brand Starts from Within
In 2013, Triumph Bancorp finalized its acquisition of THE National Bank, a retail bank with 18 locations in Iowa, Illinois and Wisconsin. The company’s ability to engage with employees around the name...
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How to Ensure Success at Trade Shows
If you’ve ever been to a trade show, you have probably seen booths that are crowded and lively while the rest are deserted with the company staff looking gloomy and bored. Many companies wonder why...
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Content. Content. Content. The Five Keys for Royalty.
Not once, not twice but three times. I have heard it, read it and said it a thousand times, content is king. In the era of instant information, every B2B marketer wants to provide content that is...
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